The Bright Ideas Come Out in Print

First impressions are always made by the envelope in any mailing. No wonder research shows that the success of any direct mail campaign depends greatly upon the type of envelope used. To make that first impression a favorable one, there are important guidelines.
Printing on envelopes is a good way to increase awareness and response. For instance, teaser copy is often and excellent way to command attention. Interesting graphics can set the scene for the message inside. Color printing is another consideration. It’s worth remembering that the use of colored paper stock achieves a two-color effect with the economy of  one-color printing.
Certain envelope styles, like side-seam, lend themselves to addressing on what would normally be the back of the envelope, leaving the entire face free for eye-catching graphics. It’s important to remember that the inclusion of a paid postage envelope markedly increases returns.
Sometimes it’s a good idea to have envelopes printed in flat sheets, then die-cut and folded.Your paper merchant is the one to advise you. If preprinting is indicated, the Paper Merchant will work closely with us to see that your wishes are carried out.

Offset quality envelopes are available in commercials, officials, coins, catalogs, booklets and specials.

Sizes: 3 x 51/2 up to 12 x 151/2

• Entire face or entire block ( 4-side bled if required)
• Up to and including 150 line screen
• Hairline register assured
• Excellent color control

(original artwork and negatives required to produce quality offset envelopes)

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